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Head of Media and Public Relations (12 month fixed term contract)

Netball Australia

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  • Melbourne Victoria Australia
  • Full Time, Contract/Temp
28 Oct 2024
Applications 0

Description

Why Join the Netball Crew?

Did you know, eight out of ten Australian families have had some involvement with Netball? Either through playing, volunteering, coaching, assisting with admin or being one of our dedicated fans!

The Diamonds have won 12 out of 15 World Cups (including the inaugural World Championships in 1963). Since netball became a Commonwealth Games sport in 1998, Australia has won five gold medals and are the current number one team in the INF World Rankings.

You will be joining a team of passionate individuals who take pride in their skills, love what they do and thoroughly enjoy being part of making Netball one of the most loved sports in Australia.

We are looking for someone who can: 

  • Develop and drive Netball Australia’s media and PR strategy
  • Promote Netball’s share of voice in the media to ensure it is well covered in the sports media landscape
  • Leverage, and maintain strong relationships with key media outlets and senior journalists constantly driving awareness of the sport
  • Provide media advice and counsel to key stakeholders, including through media training
  • Support the General Manager of Corporate Affairs and Executive on critical media and stakeholder matters
  • Collaborate with the Commercial and Brand Team to drive broadcast viewership and create content and brand opportunities
  • Lead a culture of proactive communications and media engagement, including briefings and increased access
  • Lead Netball Australia’s stakeholder engagement communications plan
  • Lead media and PR activity for the Origin Australian Diamonds, including strategic support for athletes and coaching staff
  • Build, leverage and maintain relationships with critical stakeholders, including Member Organisations and Suncorp Super Netball teams
  • Create and oversee content such as media releases, videos, publications, copy for website, speech notes and briefings
  • Manage media events, including launches and announcements
  • Monitor and analyse media coverage, providing insights and recommendations to optimise PR efforts
  • Mentor the Media and PR Coordinator

The successful applicant will have the following skills and experience:

  • At least ten years of experience in a similar communications role, preferably in elite sport
  • Excellent written and verbal communication and accuracy
  • Strong attention to detail and ability to plan and deliver end-to-end earned media strategies
  • Demonstrated ability to plan and deliver media events including major announcements and press conferences
  • Strong experience in using multiple distribution channels to ensure maximum impact of message
  • Experience of managing staff
  • Excellent media contacts 
  • Experience working in a high performance environment
  • Knowledge of netball an advantage

On the cusp of our centenary, and significant opportunity leading into the 2027 Netball World Cup in Sydney, there has never been a more exciting time to join. This full-time opportunity is based at our HQ in vibrant Fitzroy, where you will be spoilt for choice on great coffee spots! Our teams work flexibly, and we encourage the successful applicant to discuss flexible working options with their new Manager. Given the unique nature of the sports industry, and the regional/global nature of the organisation, working outside of Netball HQ and traditional office hours may be required. 

If this sounds like you, and we hope it does - please submit your application, ensuring it articulates your ability to meet the criteria above, and what you could bring to the role that would make you stand out as the preferred candidate. An attractive renumeration package will be available to the successful candidate, negotiable depending upon skill level and experience. At the time of applying, candidates are invited to indicate their salary expectations. 

We shortlist and interview great candidates as soon as they are identified so, please do not delay your application should you wish to be considered. We do not take for granted the high volume of excellent applications we receive, but please be aware this means we are only able to contact shortlisted candidates.

Netball Australia takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. All successful candidates will undergo a criminal record and Working with Children check prior to employment and must be able to hold valid checks at all times throughout their employment. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries. We have a collaborative, supportive and diverse culture and promote the continued development of our team members! We believe your religion, age, disability, sexual orientation, gender identification or culture do not define you nor impact your application or employment with Netball Australia. We are a sport for all people across the community and take pride in providing a diverse, inclusive and safe environment for all.

Essential Requirements

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