The Head of Brand Marketing & Events is responsible for crafting and executing our entire brand strategy to enhance the brands exposure, reputation, and engagement within the marketplace of athletes, sporting parents and the broader strength and conditioning & physiotherapy industries.
The primary function of this role is to grow the reach, engagement and reputation of the Athletes Authority brand across all digital platforms (inc but not limited to: Website, IG, LinkedIn, TikTok, Google, FB, YT, Spotify, Skool etc) measured by strong organic lead flow that meets the majority (>60%) of inbound sales requirements.
The secondary function of this role is to plan, produce and post engaging short and long-form content (as measured by our content KPIs) using the resources and talent at our disposal: our own staff, and, contracted videographers, to support both our requirements for demand generation (short-term lead generation), and long-term brand marketing and reputation.
The tertiary function of this role is to support the sales team with engaging copy and creatives for paid advertising, email marketing & landing page development.
Key Style & Character Traits
- You'll be an innovative and creative thinker who can see the big picture and adapt to an ever changing marketing 'meta.' You move quick and work well on "ASAP" timelines. You think outside the box, and challenge the status quo.
- You have the macro awareness to realise that one of the most important assets we have is our brands future reputation, so you keep that in focus. You orientate yourself around making the brand be as valuable and useful to the industry as it can possibly be.
- You could join the circus as a juggling artist, because you don't crumble under the challenges of handling multiple marketing initiatives and projects all happening at once. You can maintain a focus on results and don't start making excuses if there are multiple irons in the fire.
- You find solutions to problems, rather than problems with solutions. You recognise that there are always challenges in marketing, but find joy and satisfaction in overcoming them. You approach these challenges with an open-mind and are open to feedback from the rest of the team who might have a different perspective to you.
What you'll be accountable for:
As the Head of Brand Marketing & Events, your accountabilities can be summarised below:
- Develop and execute compelling brand marketing and lead generation strategies that get results (as measured by reach, engagement and conversion metrics)
- Coordinate the coaching and physiotherapy staff to assist in creating engaging content by leveraging their insights and expertise.
- Analyse market trends, customer insights and on-platform behaviour to drive marketing decisions and priorities.
- Coordinate guests, edit and upload our podcast.
- Work closely with Head of sales and our marketing specialists to ensure adequate total leadflow, utilising your skills in copywriting for email, ads and content, as well as the crafting of engaging landing pages.
- Grow our digital platforms in both engagement rate and total follower count.
- Launch and coordinate our sell-out events.
How Your Success Will Be Measured
- Organic Lead Flow
You'll be measuring the amount of leads that are generated from organic marketing efforts to support new athlete and student targets. When you're succeeding in the role, over 60% of our lead flow requirements will come from organic sources. - Brand Growth
As an industry leader, brand growth is our best indication that we are being productive and useful contributors to the industry. Succeeding here will see reliable growth across our digital platforms and media (IG, TikTok, LinkedIn, YouTube, Website Visits and Mailing list) - Content Creation & Engagement Metrics
At the heart of the brand marketing role is content creation and engagement with our global digital audience. You'll be keeping a close eye on content production to ascertain what works, what doesn't, and how we can be more valuable to athletes and coaches who honor us with their attention and trust.
We expect and estimate that your runway to KPI will be approximately twelve weeks. During this time, we'd expect you to be testing out new ideas, getting in your rhythm, and learning the ropes. During this period, you'll also get insane amounts of content and marketing training from some of the most trusted internet courses.
- Proven track-record of growing brands
- High levels of experience within the field of sports performance
- Excellent scripting and copywriting capabilities
- Confidence navigating and designing landing pages using proven existing templates.
- Ability to take a marketing concept and idea and bring it to life
- Moderate video editing skills - capable of producing short-form content that is engaging by utilising hooks, payoffs and current trends.
- Capability to navigate CRMs, Emailers and Broadcast platforms.
Compensation & Start Date:
- Starting from $80,000 pa inc super (but variable/flexible based on experience and capability)
- 20% bonus for KPI achievement
- Start Date prior to Christmas
