• Unique opportunity to shape fan engagement across NBL clubs nation wide
• Join a passionate team of sports professionals dedicated to growing the game
• Convenient Queens Road, Melbourne location

About Us

The NBL is a world-renowned basketball organization, home to some of the globe's premier athletes. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships.

Our Values

• Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
• Be Accountable: Own it! Ask for help. The scoreboard matters.
• Integrity is Key: Act ethically, act honestly, keep our word.
• Show Respect: Show care, listen and seek to understand, value opinions.
• We are Fans Too: Have fun, always consider the fan, share the love of the game.
• One Team: Communicate, trust each other, celebrate the wins, build relationships.

What You'll Do

The objective of the Customer Growth Executive is to help NBL Clubs attract new audiences and grow their fan base. 

In this role, you will:

Fan Experience & Strategy

• Lead research and implementation of global best practices in fan engagement across NBL clubs
• Deliver quarterly recommendations to enhance fan experience based on international trends
• Design and execute data-driven initiatives to convert basketball fans into NBL supporters

Audience Development

• Develop and maintain a comprehensive customer segmentation model
• Build and manage a centralized repository of actionable customer insights
• Identify engagement barriers for casual fans and implement solutions with clubs
• Create and launch new products targeting casual fans, with specific performance targets

Partnerships & Data Growth

• Establish strategic partnerships with measurable objectives to accelerate fan acquisition
• Collaborate with Digital Marketing to execute fan data capture initiatives
• Work with Commercial teams to develop and implement data acquisition strategies
• Partner with clubs to implement targeted engagement strategies

What You Bring

Essential Experience:

• Experience in a similar role, with a proven track record in audience growth and customer acquisition
• Demonstrated success in growing customer bases with measurable results
• Strong analytical skills with the ability to translate data into actionable insights
• Excellence in stakeholder management and presentation skills

Nice-to-Haves:

• Experience in a sports league or club environment
• Understanding of the Australian sporting landscape
• Experience with customer data platforms and analytics tools

Why Wait?

We're reviewing applications as they come in, so don't wait -- APPLY NOW to join our growing and dynamic team!

The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.