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Ticketing & Match Day Yield Specialist

National Basketball League

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  • Melbourne Victoria Australia
  • Full Time
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Description

  • Unique opportunity to shape ticketing strategy across all NBL clubs
  • Join a passionate team of sports professionals dedicated to growing the game
  • Convenient Queens Road, Melbourne location

About Us:

The National Basketball League (NBL) is a world-renowned basketball organization, home to some of the globe's premier athletes. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, to become the fastest growing league globally.

Our Values

  • Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
  • Be Accountable: Own it! Ask for help. The scoreboard matters.
  • Integrity is Key: Act ethically, act honestly, keep our word.
  • Show Respect: Show care, listen and seek to understand, value opinions.
  • We are Fans Too: Have fun, always consider the fan, share the love of the game.
  • One Team: Communicate, trust each other, celebrate the wins, build relationships.

What You'll Do

The objective of the Ticketing & Match Day Yield Specialist is to work collaboratively with NBL Clubs to optimise revenue generation from match day ticketing.
In this role, you will:

Revenue Strategy & Analysis

  • Develop seating configuration models to maximize attendance and revenue across member, premium, corporate, and general admission categories
  • Conduct market and price elasticity analysis to optimize ticket pricing across different-sized markets
  • Analyze venue benchmarks and ticket agent fees to identify revenue optimization and cost reduction opportunities
  • Create targeted strategies to boost sales on non-prime match days

Growth & Implementation

  • Drive year-on-year ticket revenue growth through innovative yield strategies
  • Design and execute group sales and community engagement initiatives with measurable targets
  • Lead premium seating optimization based on market analysis
  • Partner with clubs to implement attendance growth strategies

Stakeholder Management & Reporting

  • Collaborate with clubs to ensure successful implementation of revenue initiatives
  • Deliver actionable insights and recommendations through clear, compelling reports
  • Build and maintain strong relationships with key stakeholders
  • Support clubs in adopting and executing recommended strategies

What You Bring

Essential Experience and Skills:

  • Proven track record in managing ticketing inventory - increasing ticket sales in live events or sports
  • Strong financial literacy and data analysis capabilities
  • Experience with major ticket agents (e.g., Ticketek, Ticketmaster or similar)
  • Excellent stakeholder management abilities
  • Strong commercial acumen
  • Clear communication and presentation skills

Nice-to-Haves:

  • Experience in a sports league or club environment
  • Knowledge of the Australian sporting landscape

Why Wait?

We're reviewing applications as they come in, so don't wait - APPLY NOW to join our growing and dynamic team!

The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.

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