• Shape the future of women's basketball in a transformative period in the sport
• Drive meaningful impact across Australian sport and community engagement
• Convenient office location of Queens Road, Melbourne

About Us

The NBL Group, in partnership with the Wollemi Capital Group Syndicate, is redefining the future of women’s basketball in Australia. The Women’s National Basketball League (WNBL) is preparing to embark on a transformative journey to enhance its visibility, engagement, and impact on the sports landscape, from April 2025.

With a commitment to fostering growth and innovation, the NBL Group aims to elevate the WNBL to new heights, building on a legacy of excellence while creating sustainable opportunities for athletes, fans, and communities across Australia.

What You'll Do

As Marketing Manager, you'll drive the WNBL's brand growth and fan engagement during an exciting new era for women's basketball in Australia. Reporting to the WNBL Chief Executive Officer and the NBL Chief Fans, Clubs & Strategy Officer, you'll lead strategic marketing initiatives to elevate the WNBL brand, grow our audience, and drive commercial outcomes across all channels.

Key Responsibilities:

Strategic Marketing & Brand

• Develop and execute the WNBL annual marketing plan
• Lead implementation of new brand across all consumer touchpoints
• Build brand awareness through targeted campaigns and community engagement
• Manage ambassador and influencer partnerships

Campaign Management

• Execute multi-channel marketing campaigns across digital, broadcast, and experiential platforms
• Manage campaign budgets, timelines, and performance metrics
• Create compelling content that drives fan engagement
• Analyze and report on campaign ROI and insights

Fan & Revenue Growth

• Drive strategies to increase attendance, membership, and digital engagement
• Develop initiatives to grow ticket sales and merchandise revenue
• Monitor and optimize fan metrics across all platforms
• Track and report on key performance indicators

Stakeholder Collaboration

• Work with Digital and Content teams to deliver integrated campaigns
• Partner with WNBL Clubs on league-wide and local marketing initiatives
• Support partnership team to enhance commercial partner visibility
• Manage marketing budget and resources effectively

What You Bring

We're looking for someone with:

• Proven experience in a senior marketing role, preferably in sports or entertainment
• Strong track record developing and executing multi-channel marketing campaigns
• Experience growing consumer brands and driving commercial outcomes
• Excellent stakeholder management and team leadership abilities
• Strong analytical skills with focus on data-driven decision making
• Deep understanding of the Australian sports landscape
• Digital marketing expertise across social, content, and engagement platforms

Why Join Us?

• Shape the Future of Women's Basketball: Be part of a groundbreaking transition for the Women's National Basketball League (WNBL) as it enters a historic new era under the leadership of the Wollemi Capital Group Syndicate and NBL.
• Strategic Growth Opportunity: Play a pivotal role in enhancing the visibility, operations, and competitive success of the WNBL ahead of the 2025/26 season.
• Cultural Impact: Contribute to elevating women's sports and creating sustainable opportunities for athletes and communities across Australia.

Why Wait?

Seize this opportunity to make a lasting impact on women’s sports in Australia.

The WNBL is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.