• Lead innovative social media strategies across multiple platforms
• Join an exciting journey as the WNBL enters a historic new era
• Create dynamic content that connects with basketball fans nationwide

About Us

The NBL Group, in partnership with the Wollemi Capital Group Syndicate, is redefining the future of women’s basketball in Australia. The Women’s National Basketball League (WNBL) is poised for an exciting transformation, with a new ownership structure, an elevated game, and a new level of excitement with the goal of being a global leader in women’s sport.

With a new ownership structure and elevated game experience, the WNBL is strengthening its digital presence and community engagement. The Social Media Coordinator will create dynamic content and foster meaningful connections with fans nationwide.

What You'll Do 

As Social Media Coordinator, you'll be responsible for creating and managing high-quality social media content that drives audience growth, fan engagement, and brand awareness. 

You'll produce compelling basketball-focused content while providing data-driven insights to enhance the league's online presence.

Key Responsibilities:

Content Creation & Management

• Develop and execute creative content strategies across all social platforms
• Manage live social media coverage during game nights and key events
• Coordinate content calendars aligned with league schedule and objectives

Community Engagement & Growth

• Foster positive fan interactions through active community management
• Create and implement engagement strategies to grow platform following
• Drive innovative social campaigns that strengthen the WNBL brand

Analytics & Strategic Development

• Track and analyse social media metrics to optimise content performance
• Monitor emerging trends and platform updates to maintain innovation
• Collaborate on cross-functional projects to support league initiatives

What You Bring

• Proven experience in managing and growing social media platforms (TikTok, Instagram, Facebook, X/Twitter)
• Demonstrated success in creating engaging content and increasing social media engagement
• Basic skills in graphic design and video editing with Adobe Creative Suite
• Strong analytical skills for interpreting social media data
• Exceptional written and verbal communication abilities
• Understanding of digital marketing trends and social media best practices
• Ability to work independently in a fast-paced environment
• Passion for basketball and women's sport highly regarded

Why Join Us?

• Shape the Future of Women's Basketball: Be part of a groundbreaking transition for the Women's National Basketball League (WNBL) as it enters a historic new era under the leadership of the Wollemi Capital Group Syndicate and NBL.
• Contribute to Innovation & Growth – Play a key role in shaping the future of the league by supporting new initiatives, enhancing fan experiences, and driving engagement.
• Cultural Impact: Contribute to elevating women's sports and creating sustainable opportunities for athletes and communities across Australia.

Why Wait?

Seize this opportunity to make a lasting impact on women’s sports in Australia.

To apply, please submit your resume and cover letter through the link provided.

Questions? Contact our recruiting team member Kelly at kelly.woodliffe@wallst.com.au

The WNBL is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.