ABOUT US

Football Australia is situated on the lands of the Gadigal people of the Eora Nation. We acknowledge the histories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples and commit to building a brighter future together. 

Football in Australia is a melting pot of approximately 2 million participants represented by over 200 different cultures, we are proud to be the most diverse and globally connected sport within the Australian sporting landscape.  

This diversity in culture, ideas, and experience makes us strong and prepares us to achieve our vision to ‘be a leading football nation where everyone is inspired to live and love the game’. To achieve this, we live by our company values which include: 

• Impact On & Off the Field: Challenge the way we think and do to seek ways to grow the impact football has, influence industry thought leaders.
• Inclusive & Diverse Football for all: Football is embedded in the nation's social fabric, follows the story of Australia, be accessible for all
• A United Team: Bringing people together to unleash the power of football and to deliver the vision, we bring the team spirit to the game
• Trust: Building trust across the whole football community, be trusted custodians of the game, act with integrity and objectivity

WHAT WE OFFER

At Football Australia we want to look after our people and below are just some of the many benefits of joining our team:

• Flexible work arrangements
• Birthday Leave
• Study Leave
• Wellbeing & Lifestyle leave
• Paid Parental leave in addition to statutory government offering
• Volunteer leave
• Employee Assistance Program (EAP)
• Partner discounts
• Workplace Banking Program
• Social Activities such as 5-a-side futsal

ABOUT THE ROLE

The General Manager - Media and Communications is responsible for championing and executing a compelling media and communications strategy that promotes Australian football’s narrative across all levels - from grassroots to national teams. This role ensures Football Australia’s messaging is consistent, engaging, and reflective of our strategic priorities, helping to differentiate our brand in a competitive sporting landscape.

Duties & Responsibilities: 

Strategic Leadership & Planning

• Collaborate with the Chief Corporate Affairs, Brand and Communications Officer to develop a comprehensive Communications Strategy aligned with Football Australia’s XI Principles and Strategic Priorities.
• Drive initiatives to build a strong, consistent identity for Australian football, inspiring and engaging our diverse audience.

Media Operations & Management

• Oversee all media operations for major events (season launches, team announcements, awards nights, AGMs, etc.).
• Act as Media Manager for the National Teams (Socceroos and CommBank Matildas) when required, ensuring best-practice media engagement.
• Lead the production of media releases, guides, digital content, and annual reports, ensuring all communications meet high-quality standards.
• Oversee the development of the Annual Report each year and manage all aspects of the Annual General Meeting (AGM), ensuring seamless media and communications execution.
• Lead crisis communications planning and execution to mitigate risks and maintain Football Australia’s reputation during unforeseen events.
• Organise Media Round Tables and Media Conferences as required and liaise with Chairman, CEO and other Executives as required

Corporate Communications & Stakeholder Engagement

• Support corporate communications by preparing speech notes, briefing papers, and media materials for Football Australia CEO, Chair, executives and key stakeholders.
• Liaise with the Marketing and Digital Content teams to coordinate content for broadcast partners and digital platforms.
• Ensure internal communications align with external messaging to maintain a unified brand narrative across the organisation.
• Represent Football Australia at external meetings with media outlets, broadcast partners, stadium managers, and affiliated bodies.

Team Leadership & Capacity Building

• Mentor and train media managers within Football Australia and affiliated Member Federations, ensuring consistency in media practices.
• Provide comprehensive media training for players and officials to enhance their media engagement, ensuring they effectively communicate key messages and uphold the Football Australia brand.
• Organise annual seminars and briefings to keep teams updated on industry trends and best practices.
• Foster a culture of continuous improvement and innovation, driving performance evaluations and professional development across the team.

Operational Excellence & Industry Awareness

• Manage media accreditation processes for competitions and international matches while ensuring efficient and budget-compliant operations.
• Monitor media trends, news cycles, and policy developments to proactively shape Football Australia’s media strategy.
• Ensure all media and communications activities comply with regulatory requirements, ethical standards, and brand guidelines.
• Oversee corporate affairs budgeting and business planning in collaboration with senior leadership.

A full copy of the position description can be found here.

ABOUT YOU

Experience, Skills and Qualifications: 

• Proven high-level organisational skills and meticulous attention to detail
• Deep understanding of Australian football’s landscape, including cultural diversity and global competitiveness
• In-depth knowledge of media industry practices with strong relationships across TV, print, radio, and digital platforms
• Ability to manage multi-disciplinary media, PR, and corporate communications projects under tight deadlines
• Excellent written and verbal communication skills, coupled with strong research capabilities
• Familiarity with the strategic vision of Football Australia and the application of the XI Principles and Strategic Priorities
• Experience in a high-level media or communications role within sports organisations

A full list of experience, skills and qualifications can be found in the above position description.

Additional Requirements: 

• Full working rights in Australia
• Working with children check (paid/employee) or state-based equivalent 
• International Criminal History Record for each country (other than Australia) in which you have resided for 12 months or more in the last 10 years (if applicable)
• Out of hours and weekend work as required

Click APPLY NOW to submit your application, including a cover letter and current resume. 

Application Closing Date: Tuesday 25th March 2025

Football Australia are an equal opportunity employer committed to providing a safe working environment that embraces and values child safety, diversity, and inclusion. Our values and behaviours support and encourage an environment that sees its people drive impact on and off the pitch, are trusting in each other, united to achieve and embrace an inclusive environment.

We encourage applications from people who identify as female or non-binary, Aboriginal or Torres Strait Island people, people with disabilities and people with culturally and linguistically diverse backgrounds. If you require support or advice with your application, please contact us.

In submitting an application, you agree to our collection statement. To review, head to the following link: footballaustralia.com.au/jobs/collection-statement