About us

The establishment of the St George Illawarra Dragons ahead of the 1999 season guaranteed that two of rugby league's grandest areas – where St George's history met Illawarra's breeding ground - would be represented in the game's elite competition. As we move forward, the Dragons continue to celebrate the rich history and traditions set out by the founding clubs and ensure that the propagation of both the men's and women's games, as an inaugural NRLW club, remain at the forefront of the Dragons' DNA. The Dragons’ headquarters are based over two main locations, comprising of a football training facility at WIN Stadium in Wollongong and administration offices at St George Leagues Club in Kogarah, before plans to combine both offices in late 2025 in a brand-new state-of-the-art Community and High Performance Centre (CHPC) based at the University of Wollongong Innovation Campus.

About you

We are seeking an outgoing and experienced person to support internal departments by delivering innovative and impactful content, growing follower and engagement numbers and implementing strategic content initiatives.

The ideal candidate will:

• be creative and have a playful mindset with a passion for storytelling
• have a passion for creating engaging, trend-setting social media content that resonates and drives engagement
• have exceptional copywriting and visual skills and be well versed in capturing and editing high-quality photos and videos that align with our Dragons brand
• enjoy interacting with our community, responding to comments and DMs, and building relationships for user-generated content (UGC)
• be up to date with the latest social media trends and algorithms, ensuring our content is always fresh and engaging
• have an analytical mindset to analyse performance metrics and adjust strategies to optimise content reach and engagement
• be hardworking and flexible, always willing to go the extra mile.

Your key responsibilities

• Implement the social media strategy to increase brand visibility and foster emotional connections with our audience
• Manage and schedule daily posts in accordance with the Club’s social media calendar
• Day-to-day management of Dragons social media channels including planning and scheduling posts, responding to comments and messages, and build an engaged community
• Conduct/manage player interviews and produce content where required
• Be on the ground to build and expand our library of content to enhance the Club’s storytelling capabilities
• Plan and produce engaging and high-quality content including filming, photography, video editing, and graphic design that builds the profile and influence of the Dragons
• Track performance metrics across platforms, providing weekly reports on reach, engagement, and campaign effectiveness
• Utilise insights to understand audience sentiments, adjust and optimise content to boost posts effectively
• Manage the social media budget, including paid advertising campaigns and sponsored content partnerships
• Foster strong relationships with our online community by responding to comments, messages, and interacting with followers in a timely and professional manner to nurture and grow our community
• Assist with social media and personal brand training 
• Ensure all content conforms to Dragon’s brand and design guidelines
• Ensure any partnership contractual requirements are met
• Work closely with internal departments (partnerships, membership, football and merchandise) to uncover interesting stories and opportunities for content. Liaise with third-party partners to build joint brand messages.

Your qualifications, skills and experience

• Have proven experience in social media management and content creation
• Experience with content calendars and scheduling tools
• Bachelor’s Degree in a relevant field including Communications, Marketing, or Management
• Minimum 5 years of experience in similar roles or those reporting into this style of role
• Intermediate skills in video production, editing, and storytelling for digital platforms
• Effective presentation, written and oral communication skills
• Effective organisational, planning and time management skills
• Experience and skill with social channels such as Facebook, Instagram, LinkedIn, Twitter/X, TikTok and emerging channels
• Previous experience working with Marketing Cloud or similar would be advantageous
• Generally passionate about sport, in particular rugby league
• Adept at time management, multi-tasking and working to tight timelines
• Achieve results through a diplomatic and tactful leadership style
• High attention to detail.

You must be legally entitled to work in Australia, have an ability to attend work events outside of ordinary office hours and must be available for interstate and international travel at times.

Dragons Benefits

• Perks & discounts - exclusive offers across a range of products and services
• Helping you grow - professional development opportunities
• Health & wellbeing - enjoy a discount on your private health insurance
• Give back - time off to work with our community

We have a diverse workforce made up of people with unique qualities who all bring different skills and experience. We recognise and respect these qualities and encourage people from all backgrounds to apply.

If you're intrigued by what you've read and are keen to work with a great team, please submit your resume and examples of content you would create if you were hired.