Surf Life Saving Australia (SLSA) is Australia's leading authority in coastal water safety, drowning prevention, and rescue operations. With more than 198,000 members from all backgrounds and demographics across 315 affiliated Surf Life Saving Clubs (SLSCs), we represent the largest volunteer movement of its kind in Australia.

Since its establishment in 1907, Surf Life Saving has saved over 700,000 lives. In the 2023/24 season, our active members were involved in 8,857 rescues, provided 49,331 first aid treatments, and carried out nearly 2.5 million preventative actions, contributing over 1.46 million volunteer patrol hours. Our volunteers are the backbone of this remarkable effort, and through their dedication, we continue to lead the charge in coastal safety across Australia.

Our mission remains clear - to save lives, create great Australians, and build better communities. Through innovative approaches, strategic partnerships, and continuous education, we are committed to reducing coastal drowning fatalities.

Our vision is simple – zero preventable deaths in Australian waters. And with the support of corporate sponsors, government grants, and public donations, we ensure that we can continue delivering vital services and initiatives for beachgoers nationwide.

By joining SLSA, you’ll be a part of something greater. You’ll contribute to saving lives, fostering community connections, and creating lasting impact on Australia’s coastal culture. We are not just a movement; we are a force for good. Be a part of something that matters.

Responsibilities

This position is integral to our mission, driving forward key initiatives and contributing to the overall success of our team. Your expertise will shape our strategic direction and operational efficiency, directly impacting our innovation, growth, and the maintenance of SLSA's iconic Australian brand.

• Lead, manager, and develop media and communications content and strategies, increasing brand recognition and trust amongst communities,
• Oversee and manger all day-today Public Relations activities to enhance the reputation of the SLS brand,
• Manager both incoming and outgoing media, crisis response and proactive pitches in conjunction with external agency,
• Lead and develop the Public Relations / Media team and external resources, enabling the delivery of stakeholder requirements while creating a positive, collaborative working environment,
• Ensure content is planned, designed, and executed accurately for every campaign,
• Ensure consistent brand messaging across all public relations and marketing materials,
• Oversight of external broadcast communications to the general public, and key groups such as SLS Membership,
• Develop crisis communication plans and respond to reputational threats in a timely and effective manner,
• Develop and maintain strong relationships with journalists. media outlets, and influencers,
• Monitor media coverage and sentiment, identifying opportunities and risks,
• Act as the primary point of contact with external PR Consultants
• Plan and execute press conferences and media events, and influence collaborations,
• Be the first escalation point for all team members, to resolve or assist with complex issues,

Desired Skills and Experience

Who You Are

Our ideal candidate will have:

1) Qualifications:

• Tertiary qualifications and/or equivalent relevant experience in the areas of Communications and/or Public Relations
• Demonstrated experience in a similar position
• Demonstrated experience within a high-profile brand, NFP, sports, tourism, government or membership organisation with a federated structure is highly desirable

2) Skills and Attributes:

• Demonstrated experience in Public Relations and Media Management within a high-profile organisation with a complex stakeholder matrix
• Excellent written and verbal communication skills
• Previous experience managing a team of PR, media or Communications specialists
• Strategic thinker and problem-solver
• Ability to multitask and work effectively under pressure
• Ability to manage multiple stakeholders with conflicting interests
• Proficiency in PR tools, media monitoring software, and social media platforms

SLSA Benefits and Culture

SLSA is committed to ensuring all employees have a work life balance within their role.

• Hybrid working model with opportunities to work from home and from our Surf Life Saving Australia offices.
• Flexible work arrangements and a healthy work-life balance.
• A supportive and inclusive work environment where your contributions are valued.
• Competitive salary and opportunities for career development and advancement.
• Chance to make a meaningful impact.
• As Surf Life Saving is a not-for-profit organisation, you will have access to salary packaging.

Ready to Make a Difference?

If you're ready to join a dynamic team and contribute to SLSA, we want to hear from you! Apply now and be part of our mission to save lives and keep our beaches safe.

Eligibility

Please note that only applicants with the eligibility to work in Australia will be considered for this role. To be successful, you must hold Australian Working Rights or Australian Citizenship.

Surf Life Saving is an equal opportunity employer, dedicated to creating a fair and inclusive workplace. SLSA values diversity and encourages all qualified individuals to apply for any of our recruitment opportunities.

SLSA ensures a commitment to safeguarding children and young people.

All candidates will be required to undertake a working with children check before commencing work with SLSA.

SLSA provides workplace adjustments for people with a disability.

SLSA reserve the right not to proceed with any appointment.

SLSA reserves the right to interview candidates or fill the position prior to the closing date if a suitable applicant is found.